DR. DENIM IS AN INDEPENDENT PROGRESSIVE DENIM BRAND BASED IN GOTHENBURG, SWEDEN, ESTABLISHED IN 2004.
Dr. Denim believes in untraditional ideas, in taking a path which intuition says is right but others say is wrong.
Dr. Denim deliberately chooses how the denim is treated, or not treated. They see washes as part of the design that’s just as important as fit. And they leave nothing to chance – except, perhaps, a few things. They planned the feeling you get when you touch the fabric. They know how the fabric will feel the first time you wear the jeans, and they know how it will feel after a year. But what the jeans will look like, where they are worn thin and how distressed they will be, that part is your responsibility.Your personality and your cares will be evident when your Dr. Denim jeans have become a part of you.